The Independent Media Commission (IMC) established in 2000 by an Act of Parliament as the regulatory body for media institutions in Sierra Lone will organize the Fifth Annual IMC/Zain Media Awards ceremony for excellence in reporting at the Bank of Sierra Leone Complex on Friday 26th February 2010 commencing at 7.00p.m.

The objective of the Awards is to raise the level of efficiency and professionalism of journalists in the practice of their profession. The Management of Zain Sierra Leone graciously accepted to fund the ceremony on an annual basis since 2005. The target beneficiaries are journalists in the print and electronic media as well as freelance columnists.

• To promote a free and pluralistic media throughout Sierra Leone and ensure that media institutions achieve the highest level of efficiency in the provision of media services.
• To promote fair competition among media institutions and persons engaged in the provision of media services.
• To protect the interest of the public against exploitation or abuse by media houses.